Avvasi Xperium Analytics is helping mobile service providers intelligently and cost-effectively analyze, design and dimension their networks to handle the growing demand for mobile video.
Xperium Analytics provides a rich suite of unparalleled video traffic analytics tools that enables service providers to monitor, store, collate and analyze business intelligence related to mobile video network traffic. This data is available from the Avvasi Q-VUE analytics store to create automated reports or to run interactive, specific queries through the Avvasi reporting client.
Optimization planning and implementation
Optimization solutions are costly and if implemented in haste, can negatively affect subscriber QoE. Xperium Analytics provides detailed traffic profiles which allow providers to engineer better optimization solutions.
On-deck and OTT service measurement and comparison
Use Q-VUE to measure the performance of an on-deck service offering. This includes monitoring consumption, QoE and frequency of use. QoE intelligence can form the basis of targeted service churn-reduction programs.
Measure and compare:
- traffic trends
- viewer habits such as dwell time, resolution
- consumption trends
- most popular content
- QoE by site/location, time of day, or video demographics such as resolution, format, duration or device type
Avvasi Xperium Analytics provides a comprehensive suite of analytics tools to identify otherwise hidden usage trends that:
- highlight devices or services that drive the most video usage
- enable understanding of video QoE, for different devices or services
- provide understanding of how different devices or services affect the network in terms of video traffic
OTT business intelligence
In many instances, the proliferation of OTT video consumption by mobile subscribers has occurred so quickly that it has left providers scrambling to understand the dynamics of the traffic. The first step is frequently one of gaining insight into both instantaneous and trending usage patterns in order to determine the best response to handle the growth.
Detailed awareness of video traffic as it flows through the network enhances the ability of operational staff to perform effective infrastructure capacity planning. Degraded QoE measurements can help as they provide data points to identify and correct potential trouble spots in the network. Q-VUE can also help identify which content sites generate the most amount of traffic.