Carriers Must Be Prepared
Wireless carriers are embracing an unprecedented 60% growth in smartphone users but they are also bracing for the impending challenge of delivering the content and experience of a truly mobile Internet. Recent industry data provided by Informa Telecoms and Media predicts that streaming mobile video applications will increase by 5500% by 2012. Likewise, a study commissioned by Cisco Systems suggests that growing from 30% today, within the next three years 64% of the world’s mobile traffic will be video.
Whether using smartphones, mobile Internet devices, netbooks or laptops, consumers are expecting the same video quality experience as they receive through wired broadband or HDTV. To deliver such an experience carriers are faced with the complex challenge of creating key performance indicators (KPI) that reflect the user’s quality of experience (QoE). Traditional wireless network KPIs simply lack the ability and insight to capture the unique requirements of a mobile video experience and are unlikely to assist carriers in appropriately assigning resources or investments to improve and sustain QoE standards.
An innovative and powerful tool, Avvasi’s Q-VUE provides wireless carriers with actionable information to finely target and prioritize scarce resources in order to improve subscriber experience and minimize optimization and upgrade costs. Empowered with this data carriers can proactively and confidently direct efforts to manage scarce resources, for not only the “high bar” of mobile video but also for other mobile services.
