Avvasi Video Network Analytics (VNA) is helping mobile service providers intelligently and cost-effectively design and dimension their networks to handle the growing demand for mobile video.

Avvasi VNA provides a rich suite of unparalleled video traffic analytics tools that enables service providers to monitor, store, collate and analyze data related to the mobile video network traffic. This data is available from the Avvasi Q-VUE analytics store to create automated reports or run interactive, ad-hoc queries through the Avvasi reporting client.

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Network planning

Network operations and planning groups face the challenge of deploying network solutions that contain the cost of exponential video traffic growth while maintaining a reasonable perceived quality of experience (QoE) and acceptable churn rates. Avvasi VNA provides the deep video traffic analytics that measure optimization efficiency and perceived video QoE to ensure a balanced optimization strategy. With Avvasi VNA, you can develop the business case for new optimization strategies, dimension and right-size the optimization solution to your network, evaluate the effectiveness of an optimization solution and monitor in-network optimization performance.

• Understand the most popular streaming protocols and video codecs that need to be optimized
• Identify which cell sites and backhaul links are most congested due to video
• Measure the impact of optimization on the perceived subscriber video QoE

Service analytics

Service and product planning groups tasked with developing finely targeted, more compelling video service offerings can use Avvasi VNA video traffic analytics to identify otherwise hidden video usage trends that form the basis of revenue-generating service offerings.

• Understand what content sites drive the most video traffic
• Identify popular content capable of generating revenue as on-deck offerings
• Understand impact of off-deck usage on on-deck services
• Compare video QoE for on-deck service versus off-deck streaming

Device analytics

Video usage patterns associated with new devices, such as the iPad, iPhone and Android phones, differ from the previous generation of smartphones. It is critical to understand how these more powerful, and larger-screen devices impact usage patterns by increasing video resolutions, extending clip durations and influencing content providers.

Avvasi VNA provides a comprehensive suite of analytics tools to identify otherwise hidden usage trends:

• Identify devices that drive the most video usage
• Understand video QoE for different devices
• Understand how different devices impact the network in terms of video traffic

Key features

Profile demographic data

• Media sources
• Streaming protocols
• Devices and screen resolutions
• Network topology (Cell site)
• Media stream bit rates, frame rates
• Content viewing trends
• Stream duration
• Video QoE