Mobile network operators are evolving from voice, to data, to video providers. Video now represents over 50% of mobile traffic with a year-over-year growth rate of over 50%.
Revenues are shifting from traditional service providers to OTT providers, and while traffic and costs increase, mobile network operators see themselves excluded from fully profiting from the video value chain.
Because of customer penetration and the launch of 4G, MNO revenue and profit growth strategies are shifting from customer acquisition to retention and service differentiation.
Due to the growing consumption of video, subscribers are increasingly selecting their service and content providers based on their video experience, meaning that providers are having to investment to meet subscriber demand without being able to recoup these investments through the current revenue structure and pricing models.
A profitable video service will necessitate control and management of video through Quality of Experience (QoE). As QoE becomes the Key Performance Indicator of mobile networks, MNOs must not only observe, but manage it actively.
There is currently no industry-accepted QoE measure in mobile video. Most video QoE tools exist to monitor broadcast networks and professional video applications, but they do not accurately reflect the unique challenges of mobile OTT video delivery. The existing technologies for delivering video traffic revolve around discriminating and measuring packets, their speed and size, but provide little or any understanding of QoE.
Avvasi enables QoE-driven measurement, improvement and monetization of the video experience, and is the industry reference in mobile video QoE measurement and OTT video experience management. While some vendors are only beginning to understand the value of QoE measurement, Avvasi has been leading this field since 2008 and has the unique capability to put service providers in the driving seat with the tools to manage and decide QoE per service, subscriber and network allowing mobile networks to evolve into profitable video service providers.
Based in Waterloo, Ontario, Avvasi is a venture backed, privately held company.
Avvasi is home to an unparalleled team of world-class experts and pioneers in video products and technologies, with extensive wireless service provider experience. Our team consists of experienced individuals from leading companies in the areas of wireless networking, Deep Packet Inspection and video encoding. Our management team of serial entrepreneurs brings a wealth of experience from their previous successes at PixStream and VideoLocus.
Avvasi is a long-term strategic partner, offering solutions that evolve as the video market matures. Such solutions require a team with deep expertise in video delivery technologies, and in wireless and fixed core networks.