WIND Mobile improves the video experience with Avvasi Q-SRV


The innovative Canadian operator deploys Avvasi’s video service gateway Q-SRV to enhance mobile video delivery

Waterloo, On. – February 18, 2014 – Avvasi Inc., the world’s only vendor of QoE-driven video management and monetization solutions, is pleased to announce that WIND Mobile has selected and deployed Avvasi’s Q-SRV on the Xperium 40 platform.

Avvasi Q-SRV was selected by WIND Mobile in 2013 to consistently improve video Quality of Experience (QoE) while saving capacity necessary to improve the customer experience during peak traffic periods. Avvasi Q-SRV on the Xperium 40 platform provides a scalable, high-performance solution to support the explosive growth in mobile video traffic.

WIND Mobile had deployed Avvasi Q-VUE in 2011 to better understand its video traffic patterns and measure their subscribers’ video QoE. Q-VUE provides WIND Mobile with unparalleled demographics and analytics, demonstrating the need for a comprehensive video service gateway solution to manage the video QoE in real time.

WIND Mobile’s Ante Rupcic, V.P. Core Networks, commented, “Avvasi Q-VUE and Q-SRV represent the best solutions in the market to simultaneously measure and manage mobile video QoE in real time. Thanks to Avvasi, we are able to offer our customers an enhanced video experience on our network, while also reducing costs.”

“WIND Mobile is an innovative service provider that identified long ago that the key to profitability in next generation mobile networks is video,” commented Mate Prgin, President and CEO of Avvasi. “Measuring and managing video QoE in real time is crucial to OTT video monetization. Avvasi is the only company that can provide a real-time, scalable and accurate representation of a subscriber’s true video experience while managing and improving overall QoE and reducing video delivery costs.”

About Q-SRV
Q-SRV has been designed for LTE and broadband networks. It enables network operators to detect and improve the video experience in their network, per subscriber, device, location and service, while simultaneously increasing virtual network capacity.

About Xperium 40
Avvasi Xperium 40 is a purpose-built 14-slot, 14RU 19-inch shelf, which delivers 160Gbps of switching capacity in a carrier-class format. The system is designed to be deployed in the mobile core or any IP network.

About Avvasi Inc.
Avvasi enables QoE-driven measurement, improvement and monetization of the video experience, and is the industry reference in mobile video QoE measurement and OTT video experience management. Avvasi provides operators with the tools to become Video Service Providers, enabling profitable participation in the value chain for mobile video delivery. Service providers around the globe are deploying Avvasi’s solutions to measure, improve and monetize mobile video in their networks. To learn how, visit

About WIND Mobile
WIND Mobile is dedicated to improving the Canadian wireless experience by offering customers simple and transparent plans, including real unlimited data/talk/text with no-term contracts and no hidden fees. Committed to becoming the country’s fourth wireless carrier, WIND has more than 600,000 happy customers in Canada and is a part of Amsterdam-based VIMPELCOM Ltd., a global company with over 200 million customers. Learn more about WIND Mobile at

For further information, please contact:
Jonathan Temerlies
Racepoint Global for Avvasi