Avvasi Q-VUE Version 2.0 Provides Accurate and Scalable Real-time Video QoE Measurement and Trend Analysis

Service Providers Leverage Avvasi Q-VUE to Monitor Perceived Subscriber QoE for Over-the-Top Streaming Video and Gather Business Intelligence to Fuel New Video Services

Waterloo, ONTARIO — February 14, 2011 — Avvasi Inc., a leading innovator of video traffic management solutions for fixed and mobile service providers, today announced a major release of Avvasi Q-VUE version 2.0 which introduces several new capabilities, including video analytics for Netflix, Flash RTMP and Silverlight. These new capabilities are incremental to already supported protocols such as Flash and RTP. Avvasi is showcasing Q-VUE 2.0 at Mobile World Congress 2011, Feb 14-17 in Barcelona, Spain.

“Faced with the unrelenting growth of video traffic, service providers must deploy technologies to manage bandwidth demand and assure service quality as they develop new products to tap video-related revenue opportunities while offsetting operational costs,” said Monica Paolini, Senza Fili Consulting. “Video analytics enables mobile operators to understand how video traffic impacts the network, and identify the emerging subscriber usage trends.”

Avvasi Q-VUE supports several solutions tailored for service providers with exploding over-the-top video traffic, including the Video Analytics solution and the Video Service Assurance solution. Avvasi Video Analytics Solution provides a rich collection of unparalleled video traffic analytics tools that enable service providers to monitor, store, collate and analyze data related to the video network traffic using a rich and interactive user interface. With Avvasi, service providers can capture detailed information about the subscriber’s quality of experience (QoE). This helps service providers manage customer relationships to reduce churn, troubleshoot network issues based on video QoE triggers and maximize revenue. With Avvasi Video Service Assurance solution, the collected QoE scores are output as UDR records and retrieved by OSS and BSS systems and ingested into higher-level mediation, billing or CRM systems.

Avvasi Q-VUE 2.0 runs on Avvasi’s Xperium platform, a carrier-grade, ATCA-based shelf that provide the maximum flexibility and scalability needed to help service providers address massive video traffic growth. This architecture is upgradable to include additional capabilities beyond video analytics and QoE monitoring.

“Over and over, our customers and partners are telling us that they are hindered by the gap between typical network analytics tools, like DPI probes that measure QoS, and their need for accurate analytics that provide much needed video traffic business intelligence to better serve their customers,” said Mate Prgin, president and CEO of Avvasi Inc. “Avvasi Q-VUE bridges this gap, delivering real-time, accurate and scalable measurements of what the customer is actually experiencing, and identifying usage trends that guarantee service assurance and drive revenue-generation.”

Avvasi solutions enable service providers to strike a balance between reducing network operational costs, while preserving their customer’s experience. At the core of Avvasi solutions is a unique technology that offers a scalable, passive measurement capability that reports video-based QoE. Much like MOS scores, this perceptual measurement accurately reflects the subscriber’s perceived experience with video content. This innovative technology provides a powerful analytics and assurance solution when combined with congestion awareness and the ability to break down video traffic by device, source, content, media format, media duration and network topology.

Join Avvasi at MWC 2011
Join Avvasi in Hall 2.0, stand 2A97 (Ontario Pavilion) for live demonstrations of Avvasi’s suite of video traffic management solutions. To arrange a meeting, please contact Mark Sangster, msangster [at] Avvasi [dot] com.

Product Availability
Avvasi Q-VUE Version 2.0 will be generally available in late Q1 of 2011. Avvasi solutions support HSPA, CDMA, LTE, WiMax, and IP networks.